Media | In the Press
Media Enquiries
Mwerre welcomes opportunities for media interviews, feature stories, podcasts, television, radio and industry commentary relating to:
- Aboriginal business and entrepreneurship
- Indigenous botanicals and ingredients
- Artisan soap making
- Ethical gifting
- First Nations business ownership
- Women in business
- Regional business
For media enquiries, interviews, photography requests or product samples, please contact our team at [email protected].
We thank you for your interest. We look forward to connecting.
Please understand if we have not responded to your request within 3 weeks, we are unlikely to have capacity to progress the opportunity offered.
Influencers
We are happy to connect with influencers. Please email us with your ideas and your media account. We are happy to hear from influencers with media accounts that are just starting out over 2000 followers. Being a small-business, we are happy to provide product only at no cost for influencing purposes.
About Mwerre Soap & Skin
Mwerre Soap & Skin is an Aboriginal-owned, Australian artisan soap and bath products brand founded by First Nations woman, Liz Liddle. Based in regional Victoria in the Central Goldfields in Hepburn Shire, Mwerre creates handcrafted cold-process soaps, bath products and self-care collections inspired by the colours, minerals, botanicals and stories of Country.
Established in 2018, Mwerre combines traditional inspiration with modern artisan soap making to create Australian-made products featuring ingredients such as Australian clays, ochre-inspired colours, Australian native bush botanicals and pure essential oils.
The brand is recognised for its distinctive Clay & Ochre soap range, handcrafted manufacturing processes and commitment to supporting Aboriginal economic participation through business.
The word “Mwerre” comes from the Arrernte language of Central Australia and means “good”, “well” or “beautiful”, reflecting the brand’s belief that self-care should feel good, do good and create positive impact.
About Founder Liz Liddle
Liz Liddle is an Arrernte woman and founder of Mwerre Soap & Skin. She established Mwerre after drawing on her experience in the spa industry in Daylesford and her long-standing interest in Australian clays, soap and natural ingredients.
‘I started Mwerre after a long-held dream to create a liquid hand soap brand when I was working in the spa industry in Daylesford, Victoria. At the time, while i had a dream, I did not have access to the right information, people and conditions to make it happen. Fast-forward twenty years and I am working to fulfilling that dream’
Liz is a recognised advocate for Aboriginal business development and economic participation and is current Chairperson of Aboriginal Retail Australia. Through Mwerre, she combines creativity, traditional inspiration and small-batch manufacturing to create products that celebrate Australia’s natural landscapes while supporting greater visibility for Aboriginal-owned businesses in the beauty and wellness sector.What Makes Mwerre Different?
Mwerre is one of Australia’s few Aboriginal-owned artisan soap manufacturers producing cold-process soaps inspired by Indigenous Australian clays, minerals and botanicals.
Customers, retailers and media regularly choose Mwerre because of:
- Aboriginal ownership and economic leadership
- Australian-made handcrafted products
- Small-batch cold-process soap manufacturing
- Indigenous clay and ochre-inspired collections
- Native Australian botanicals
- Vegan-friendly and cruelty-free options
- Corporate and tourism gifting solutions
- Meaningful products connected to Country
AS FEATURED IN
ARTICLES
Our Atherrke, Indigenous Green Clay Soap was featured in InsideOUT magazine recently. As a fairly new business we were very thankful to be featured during Covid19 lockdowns. More…
MEDIA AND COLLABORATIONS
Thank you for visiting Mwerre, if you would like to speak to us about a media, promotional or influencer opportunity please get in touch with us at:
We thank you for your interest. We look forward to connecting.
Please understand if we have not responded to your request within 3 weeks, we are unlikely to have capacity to progress the opportunity offered.
Influencers
We are happy to connect with influencers. Please email us with your ideas and your media account. We are happy to hear from influencers with media accounts that are just starting out over 2000 followers. Being a small-business, we are happy to provide product only at no cost for influencing purposes.